Germans luxury sedans like Mercedes E-Class, Audi A6 and BMW 5series are getting more and more successful in global markets and also in US. Ford tries to get a bigger piece of the cake with the new 2010 Ford Taurus. The strategy to deliver a comparable car to a aggressive price might be the right way. But finally the custonmer has to judge, if this plan is good or not.
The new 2010 Ford Taurus delivers new technologies, exceptional craftsmanship and an award-winning engine packaged in an all-new design that rivals German luxury sedans but at an affordable price.
Available this summer, the new 2010 Taurus will offer three trim levels: SE, SEL and Limited. Starting at $25,995, including destination and delivery, the new Taurus starts out at the same entry level price as the 2009 model.
â€œTaurus personifies the Ford brand promise â€“ an engaging driving experience, expressive design, class-leading technologies, all offered at an unmatched value,â€ said Jim Farley, Fordâ€™s group vice president of Marketing and Communications.
The 2010 Taurus comes standard with Fordâ€™s proven Duratec 3.5-liter V-6 and comes paired with a choice of two new six-speed automatic transmissions which includes an option of SelectShiftÂ®. This optional transmission offered on the SEL and Limited series features racing-inspired shift control paddles mounted on the steering wheel, while offering the convenience of conventional automatic operation, or a manual shift mode.
The SEL series comes equipped with 18-inch painted aluminum wheels, heated exterior mirrors, supplemental park lamps and chrome exhaust tips. The Limited series adds to the SEL appointments with standard leather seats, 19-inch chrome clad aluminum wheels, 10-way power driver and passenger seats, reverse sensing and a premium sound system with SYNC.
A selection of optional customer-focused technologies also will be available on the 2010 Taurus, including:
- Adaptive Cruise Control
- Collision Warning
- Intelligent Access with Push-Button Start
- SecuriCodeâ„¢ Keyless Entry
- Auto High Beams/ Rain-Sensing Wipers
- Easy Fuelâ„¢ Capless Fuel Filler
- Blind Spot Information System (BLISâ„¢)
- Cross Traffic Alert
- Ford SYNCÂ®
- Multi-Contour Seats
The new Taurus underscores the Ford brand promise to bring technology to market at an affordable price. It also builds on its legacy of safety leadership by incorporating a comprehensive array of passive and active features to help protect its passengers.
â€œTaurus raises the bar on the full-size sedan segment with an unprecedented offering of technologies typically reserved for luxury cars. The premium craftsmanship and attention to detail, combined with outstanding driving experience will redefine what customers should expect in a full-size sedan,â€ said Farley.
Taurus SEL series will begin at $27,995 and the Taurus Limited series will begin at $31,995. The 2010 Ford Taurus will be built at Fordâ€™s Chicago (Ill.) Assembly Plant and will be available in dealer showrooms in the summer.