Customers made the Chevrolet Camaro the best-selling sports car in the U.S. for the first full year of sales. From May 2009 to May 2010, Camaro posted 100,000 total sales, outselling its closest competitor by 20,000 vehicles. Camaro now commands 45 percent of the U.S. market for sports cars, and continues to bring new customers to Chevrolet dealerships – both at home and overseas.
Successful in US - avaiable in Europe from spring 2011: the Camaro (Image: Chevrolet)
According to John Fitzpatrick, Chevrolet Camaro marketing manager, the success can be attributed to the Camaro’s appeal to both loyal fans, and those new to the brand. “When the new Camaro went on sale, it was predominantly bought by Chevrolet owners, or Camaro enthusiasts who already owned a previous-generation. Today, about half of 2010 Camaro buyers are new to Chevrolet,” said Fitzpatrick.
Camaro sales outside the U.S. are expected to grow significantly, as Chevrolet increases production to accommodate exports for Chevrolet’s biggest markets, including Brazil, China, Russia, South Korea. In Europe, the Camaro coupe and convertible will be added to the Chevrolet product line-up in spring 2011.
