Audi is showing an uncompromising purist compact sports car with all-electric drive at the first major auto show of 2010. The Detroit showcar Audi e-tron is the name of this 3.93 meter (154.72 in) long and 1.78 meter (70.08 in) wide but just 1.22 meter (48.03 in) tall two-seater; just a few months after the debut of the Audi e-tron at the 2009 Frankfurt Motor Show, this is now the second electric concept vehicle from the brand with the four rings.
The design studios for Audi, GM, Honda, Mazda, Nissan and Toyota reached 21 years into the future and designed their interpretation of Youthmobile 2030. Designs range from vehicles that incorporate human DNA allowing changes in the shape, color and materials to vehicles that link into a mass transit system where drivers not only share the commute but trade music and compare class schedules.
Audi fans will be able to drive the e-tron concept car through PlayStation Home starting in late 2009. Audi is the first carmaker to develop its own virtual area there, known as the Audi Space. The Audi e-tron, a high-performance sports car with a purely electric engine, was introduced at the International Motor Show (IAA). Starting in December, it will be available in the Vertical Run driving game within the Audi Space.
Germans luxury sedans like Mercedes E-Class, Audi A6 and BMW 5series are getting more and more successful in global markets and also in US. Ford tries to get a bigger piece of the cake with the new 2010 Ford Taurus. The strategy to deliver a comparable car to a aggressive price might be the right way. But finally the custonmer has to judge, if this plan is good or not.