Mercedes-Benz has the most satisfied customers in the premium segment: In the Service Satisfaction category of the latest J.D. Power and Associates 2009 Germany VOSS Study, the brand with the star ranks highest among the premium brands.
Germans luxury sedans like Mercedes E-Class, Audi A6 and BMW 5series are getting more and more successful in global markets and also in US. Ford tries to get a bigger piece of the cake with the new 2010 Ford Taurus. The strategy to deliver a comparable car to a aggressive price might be the right way. But finally the custonmer has to judge, if this plan is good or not.
Mercedes-Benz has delivered 1.5 million units of the current E-Class series to customers since the model’s market launch six years ago. “The current E-Class and its predecessor models have been the ‘heart’ of Mercedes-Benz for more than 60 years now,†says Dr. Klaus Maier, Executive Vice President Sales and Marketing Mercedes-Benz Cars. “With its typical
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