The 2010 Ford Harley-Davidsonâ„¢ F-150 delivers a new standard of â€œcustom cool,â€ combining the smooth handling and legendary durability of Americaâ€™s best-selling truck with the authentic styling of Harley-Davidson, the industry leader in motorcycles.
This marks the 14th Harley-Davidson edition of an F-Series truck and latest in a line of Ford Harley-Davidson F-Series models dating back to 2000, which aim to appeal to customers who appreciate quality and unique details only this kind of collaboration can bring.
â€œOur successful co-branding, unmatched in the industry, offers customers true specialized truck luxury,â€ said Derrick Kuzak, Fordâ€™s group vice president of Global Product Development. â€œJust like with our other associations, weâ€™ve linked with an industry leader to offer the best
of the best.â€
The successful collaboration between these two icons of the open road has produced eight F-150 models, as well as six Super Duty F-250, F-350, and in 2009, the first Harley-Davidson F-450 edition truck. The 2010 Ford Harley-Davidson F-150 is the first Harley-Davidson edition vehicle built off the award-winning new 2009 Ford F-150.
â€œThis truck builds on the legacy of toughness thatâ€™s been the hallmark of the Ford F-Series brand,â€ said Matt Oâ€™Leary, chief engineer. â€œNow weâ€™re giving customers more of everything they love with the best F-150 and the boldest Harley-Davidson F-150 ever â€“ featuring a fully differentiated design, all-wheel-drive capability, 22-inch wheels and a knock-out interior.â€
The exterior of the 2010 Ford Harley-Davidson F-150 offers a bold front fascia and six-bar shaped billet style grille and boasts specialized forged aluminum and Harley-DavidsonÂ® chrome badging. The truck will have a lowered appearance because of a fully integrated deployable running board.
Also standard are 22-inch low-profile performance tires â€“ the largest in the F-Series lineup â€“Â and Euroflange forged wheels with a polished and painted center wheel cap. The paint selection is classic Harley-Davidson â€“ Tuxedo Black and the first Ford application of Lava, a deep maroon with three-color metal flake.
The interior is customized to appeal to the truck buyer who appreciates the attention to detail for which both Ford and Harley-Davidson are renowned.
â€œThereâ€™s a real tie-in between the truckâ€™s interior and exterior designs,â€ said Patrick Schiavone, Design director. â€œItâ€™s very much like how some customized Harley-Davidson motorcycles have a prominent theme that runs through them. Thatâ€™s how we tie it in with custom bikes.â€
Also impressive are the seats and console lid, which features hand-made cloisonnÃ© badges; the console has a limited-edition serialization plate.
â€œThese handmade badges continue our theme of premium Harley-Davidson offerings,â€ said Schiavone. â€œProbably the only place that most people have seen hand-made cloisonnÃ© is on premium Harley-Davidson motorcycles. Itâ€™s really high craftsmanship, and people will recognize it as another connection between the two brands.â€
Linkage is apparent even in the smallest details, such as adornments on the seats. â€œThe theme of the seat was designed to resemble a HarleyÂ® biker jacket,â€ Schiavone said. â€œWe even used authentic materials youâ€™d find on Harley-Davidson MotorClothesÂ® brand apparel.â€ The seat backs feature ribbed leather treatments, engraved Harley-Davidson button snaps and even zippered map pockets featuring zippers from Harley jackets.
It is important to the Ford Design team that the truck remain genuine to enthusiasts of Harley-Davidson, customers who traditionally are as loyal to their motorcycles as F-150 owners are to their trucks.
Thatâ€™s why the team meets regularly with Harley-Davidson designers and travels to motorcycle events throughout the year â€“ including Daytona Bike Week, Sturgis Motorcycle Rally and Harley-Davidson dealer meetings â€“ to talk to current and potential customers. The team wants to be sure that when Harley-Davidson owners or enthusiasts need a truck, this is the truck they choose.
â€œWe talk to everyone we can; we find out what the customer values,â€ Oâ€™Leary said. â€œWe look at what they like, what they want, and what they wish they had, and we go from there.â€
â€œNo one understands their customers better than Harley-Davidson and Ford,â€ said Joanne Bischmann, vice president â€“ Licensing, Harley-Davidson Motor Company. â€œWeâ€™re proud to share the spirit of Harley-Davidson authenticity in a unique interpretation of Americaâ€™s favorite truck, the F-Series.â€