Mopar '10 Challenger. For the first time in its history, Chrysler Group LLC will launch a special-edition Mopar version of one of its vehicles. With pricing starting at $38,000, this instant collector arrives next month. Mopar will build only 500 of these models which will be available only in Brilliant Black with a choice of three accent colors: Mopar Blue, Red or Silver. (Image: Chrysler)

“Our Mopar ’10 Challenger is a collaboration of two iconic brands with tremendous heritage,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC. “Dodge put the heart into this Challenger and Mopar added the soul. The result is a unique, special-edition car that only we can offer.”

The U.S. Manufacturer’s Suggested Retail Price (MSRP) for Mopar ’10 is $38,000 for an automatic transmission and $39,000 for a manual transmission. Both prices include $750 for destination. Customers may pre-order now.

“Mopar ’10 has a wicked, sinister appearance that will turn heads.” said Ralph Gilles, President and CEO of Dodge, Chrysler Group LLC. “The Mopar brand resonates with hard-core enthusiasts, and this car will too.”

Dodge and Mopar collaborated to create Mopar ’10, a “Mopar modified” 2010 Dodge Challenger R/T. Under-the-hood features include the legendary 5.7-liter HEMI^® V-8 engine, a hood-venting system, a cold-air intake, a front strut-tower brace with shock caps, and a unique engine cover. Under the decklid is a rear strut-tower brace that stiffens the chassis and improves handling characteristics of the car.

Mopar ’10 will be available in Brilliant Black with a choice of three accent colors: Mopar Blue, Red or Silver. Accent colors will appear on side stripes as well as in the stitching on the steering wheel and seats. Exterior features include 20-inch forged heritage gloss-black wheels, black-chromed grille surround, and a functional, vented T/A-style hood with vintage hood pins. Mopar logos and graphics are prominent on the front fascia, hood, hood-pin caps, body-side stripes, windows and on the chromed fuel door. A special Mopar ’10 car cover also comes with the vehicle.

Interior features include Katzkin leather seating, custom leather-wrapped steering wheel with baseball-style stitching, Mopar shift handles (T-handle for automatics, Pistol Grip for manuals), a serialized dash plaque with Mopar ’10 logo and Mopar branding throughout.

Every customer who purchases a Mopar ’10 will receive a special owner kit that includes a certificate with the vehicle identification number (VIN), date of build completion, and build number. The kit also includes a limited-edition sketch of the vehicle signed by Chrysler Group design chief Mark Trostle, a book that highlights the special vehicle build, and Mopar ’10 merchandise.

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Detroit Dodge Brand President and CEO Ralph Gilles (right) and plant manager Shelly Brown Gordon (third from right) welcomed more than 400 hundred loyal Viper owners at the Conner Avenue Assembly Plant in Detroit today to present the ultimate factory customized 2010 Dodge Viper coupe to proud new owner D'Ann Rauh (second from right). (Image: Chrysler)

A member of the Mid-South Viper Club of America, D’Ann Rauh worked exclusively with the Dodge Design team to select the personal touches she wanted on her car. The custom bronzed gold exterior paint was supplied by House of Kolor. The custom interior features various leather appointments, which were crafted by Tony Spampinito from Venzano, who has worked with the Rauhs on previous Viper projects.

Bob Soroka, from Chrysler Group LLC’s Street and Racing Technology team, airbrushed layouts of Viper-significant race tracks into the custom-painted copper stripes applied by Prefix. The five-spoke forged-aluminum wheels are custom painted in dark graphite.

Members from both the Motor City Viper Club and the Viper Club of America participated in the celebration.

Rauh’s Viper is the last of the current-generation Vipers built at the plant. Dodge has created more special-edition Viper models for the 2010 model year than all other model years combined. Production on the Dodge Viper started in 1992.

2010 Chrysler PT Cruiser Couture Edition (Image: Chrysler)

Detail of the PT Cruiser Couture Edition (Image: Chrysler)

2010 Chrysler PT Cruiser Couture Edition (Image: Chrysler)

The new Chrysler PT Cruiser Couture Edition continues to lead the small-car segment with its combination of style, craftsmanship and flexibility. Chromed detail rings highlight the gloss black instrument panel’s three gauges, rotating air vents and Chrysler signature analog clock. The Pastel Slate Gray interior is highlighted by Satin Silver instrument panel and console accents, with all-new Radar Red leather or Dark Slate Gray seats to deliver a premium look and feel.

MSRP for the 2010 Chrysler PT Cruiser Couture Edition is $19,995 (including $720 destination) and arrives at Chrysler dealerships nationwide in the first-quarter of 2010.

Chrysler continues to keep its icon fresh and exciting. The new 2010 Chrysler PT Cruiser Couture Edition marked the 16th variation since PT Cruiser’s introduction, following five Dream Cruiser Series vehicles, PT Turbo, Flames, Woodie, Chrysler PT Cruiser Convertible, the refreshed 2006 Chrysler PT Cruiser, W.P. Chrysler Signature Series, PT Cruiser Classic, PT Street Cruiser Route 66, Pacific Coast Highway and Sunset Boulevard editions.

2010 Chrysler Town & Country (Image: Chrysler)

2010 Chrysler Town & Country Interieur: Space for a game of the kings... (Image: Chrysler)

Exterior equipment on the Chrysler Town & Country Walter P. Chrysler Signature Series includes the availability of all-new Deep Cherry Red Pearl Coat exterior paint, unique seven-spoke 17-inch aluminum wheels with platinum-chromed finish, chromed belt, fascia accents and body-side moldings, roof rack with cross bars and “Walter P. Chrysler Signature Series” front door badging.

Available features on this special-edition 2010 Chrysler Town & Country include segment-exclusive SIRIUS Backseat TV with Nickelodeon, Disney Channel and Cartoon Network Mobile, Media Center 730N with navigation and real-time traffic monitoring, minivan-first Blind-spot Monitoring (BSM) and Rear Cross Path (RCP) accident-avoidance safety systems and the 4.0-liter aluminum V-6 engine that achieves a minivan-best fuel economy label of 17 city / 25 highway mpg.

MSRP for the 2010 Chrysler Town & Country Walter P. Chrysler Signature Series is $33,365 (including $820 destination) and will arrive at Chrysler dealerships nationwide in the first-quarter of 2010.

2010 Chrysler 300S (Image: Chrysler)

2010 Chrysler 300 S (Image: Chrysler)

The cabins of the new Chrysler 300 S6 and 300 S8 models exude a serious, athletic-interior theme. A uniquely designed steering wheel with carbon weave is accented with red stitching and brushed silver spokes. Beautifully bolstered Dark Slate Gray leather front seats are track-tested and feature an embroidered “300 S” logo on the seatback. Specially perforated Dark Slate Gray suede fills the front and rear seats, seatback and seat cushion with hints of red accent beneath. The Dark Slate interior theme continues around the driver and passenger side and is highlighted with brushed aluminum accents on the instrument panel center stack, center console side trim and upper-door trim. Carbon-weave door-pull handles with red accent stitching finish off the interior of both 300 S6 and 300 S8 models.

Cockpit of the 2010 Chrysler 300S (Image: Chrysler)

Keeping passengers connected with their favorite tunes or mobile devices, the 300 S6 and 300 S8 models feature an array of user-friendly technologies including a 13-speaker Kicker audio system with a 322-watt amplifier and 100-watt subwoofer, Uconnect™ Phone, iPod^® Control and SIRIUS Satellite Radio. Additional standard convenience features include remote start, heated front seats, power driver and passenger seat, power-adjustable pedals, HomeLink universal transceiver and Tire-pressure Monitoring (TPM).

Designed to deliver excitement, the Chrysler 300 S6 and 300 S8 models feature a performance-tuned suspension with performance shocks, steering, all-season performance Goodyear Eagle RSA tires and performance brake linings.

The 2010 Chrysler 300 S6 delivers its driving excitement through a fuel-efficient, 250 horsepower (186 kW) 24-valve 3.5-liter high-output V-6 engine, capable of 25 highway mpg.

Chrysler 300 S8 offers exceptional performance with the legendary 5.7-liter HEMI V-8 engine, which generates 360 horsepower (268 kW) and 389 lb.-ft. (527 N•m) of torque and features fuel-saving Multi-displacement System (MDS) technology that provides as much as a 20 percent improvement in fuel economy. Mated to a quality-proven five-speed Auto Stick transmission, the 2010 Chrysler 300 S8 delivers 25 highway mpg.

The 2010 Chrysler 300 S6 and 300 S8 will arrive at Chrysler dealerships in the spring of 2010.

Dodge Challenger featuring a Mopar T/A Hood with scoop (Image: Chrysler)

Mopar’s new exterior appearance package is now available as a factory production option. The exterior includes a unique body-color hood with scoop, body-color rear “Go-Wing” spoiler and strobe stripe performance graphics. An interior appearance package is also available and includes a Mopar-branded T-handle shifter, bright pedal kit (automatic only), bright door-sill guards, premium carpet floor mats and a full vehicle cover to protect this prized possession.

Dodge Challenger with Mopar Go-Wing spoiler (Image: Chrysler)

Dodge Challenger with Mopar 20-inch Heritage Wheels and Body Decal Kit (Image: Chrysler)

“We worked closely with Mopar to further enhance the appearance of Dodge’s modern-day muscle machine,” said Ralph Gilles, President and Chief Executive Officer – Dodge Car Brand. “Our additional design cues effectively communicate the vehicle’s world-class handling, performance and cutting-edge technology.”

The Manufacturer’s Suggested Retail Price (MSRP) for the exterior package is $1,995. The MSRP for the interior package is $945 for the automatic transmission and $780 for the manual transmission. Both options are available on SE and R/T models in the following colors: TorRed, Bright Silver Metallic, Brilliant Black Crystal and Bright White.

2010 Dodge Viper SRT10 ACR-X (Image: Dodge)

Combining the best performance attributes of the record-setting, street-legal Dodge Viper ACR (American Club Racer) and the safety equipment of championship-winning Viper Competition Coupe, the Viper ACR-X is powered by the SRT-developed 8.4-liter V10, equipped with factory headers and a low-restriction exhaust system, that produces 640 horsepower (40 more than production model).

Working Place in the 2010 Dodge Viper SRT10 ACR-X... (Image: Dodge)

The suspension also is tuned and upgraded specifically for on-track usage, while the weight is lightened by a full 160 pounds (versus the standard production Viper) to take on even the most challenging road course. Additional aerodynamic upgrades improve downforce, while enhancing stability and significantly improving grip in high-speed cornering.

Similar to the Dodge Viper Competition Coupe, the Viper ACR-X contains factory-installed safety equipment such as a factory-designed roll cage, fuel cell and race seat. Additional racing components are added to meet the significant durability and reliability requirements for on-track competition.

Simply brutal: 2010 Dodge Viper SRT10 ACR-X (Image: Dodge)

In what will be the final year of production for the current generation Viper, the ACR-X is the third limited, special-edition model to be introduced by Dodge. “We are going to make 2010 the most exciting year for Viper yet with specially developed cars for the street and the track,” added Gilles. “The ACR-X is targeted at road-racing enthusiasts who want to successfully compete in our ultimate American sports car.”

Last month, the SRT team used a testing session at Laguna Seca raceway to shake down the Viper ACR-X for the first time. Behind the wheel was professional driver Kuno Wittmer from the SCCA Pro Racing SPEED World Challenge Touring Car Championship series, who was able to run consistent 1:31.00 lap times around the 2.238-mile, 11-turn course. Wittmer’s  lap times were more than 3 seconds faster than the street-legal Dodge Viper SRT10 ACR that holds the production car track record at Laguna Seca raceway.

“The Dodge Viper ACR-X is incredible,” said Wittmer. “After a short warm up, I was running lap times as quick as exotic GT race cars. I was blown away by the power and acceleration, and even more surprised at how the ACR-X navigated the challenging Laguna Seca corners and how friendly it was to drive at the limit.

“All aspects of the car work together perfectly to plant all that horsepower and torque without issue,” Wittmer added. “This will be a great package for someone coming out of grassroots racing with a desire to step-up to GT level competition. Dodge nailed it with this one!”

The Viper SRT10 ACR-X is designed to compete in the Viper Racing League, Sports Car Club of America and National Auto Sport Association events.

Manufacturer’s Suggested Retail Price (MSRP) for the Dodge Viper SRT10 ACR-X will be approximately $110,000. Production is slated to begin in Spring 2010.

The Dodge Viper SRT10 ACR-X will make its on-track debut in July 2010 in a newly developed spec series called the Dodge Viper Cup, which will be sanctioned by the existing Viper Racing League. Each vehicle in the new series must be the new Viper ACR-X.

Two races per weekend for five weekends will make up the 10-race 2010 Dodge Viper Cup schedule which includes July 9-11 at Virginia International Raceway; August 14-15 at Hallett Raceway; September 11-12 at Pocono Raceway; October 1-3 at Miller Motorsports Park and October 22-24 at Daytona International Speedway.

A contingency program sponsored by Dodge Motorsports and Mopar will pay out more than $200,000 during 2010. Payouts for each race are in cash and Mopar vouchers come as credit toward purchase of Mopar parts and accessories.

Viper Racing Heritage:

The Dodge Viper has enjoyed a successful racing heritage that began in 1996 with the original Viper racing entry, the GTS-R, which earned five international GT championships and the 1997-1999 FIA GT championships. It also posted an amazing overall win at the Rolex 24 Hours of Daytona in 1999  the first for a production-based American car.

The Dodge Viper Competition Coupe, introduced in 2003, delivered the next chapter with its coupe-shaped carbon/Kevlar body and a track-ready chassis, based on the Dodge Viper SRT10. The Viper Competition Coupe has continued the on-track prowess by capturing the 2004 SCCA Speed World Challenge GT title, championships in Formula D Drifting series in 2004 and 2006 and the British GT Championship in 2007 and 2008.

viperheadquarters.com:

Dodge has created a new website designed to showcase the Dodge Viper SRT10 both on the street and on the track. Check out the new online home for all things Viper at www.viperheadquarters.com

Viper Racing League:

The Viper Racing League is one race series within the group of three (including Challenge Series and Driving School) sanctioned by Viper Days. The series has 11-weekend events scheduled for the 2010 season at some of the country’s most prestigious race tracks. For more information including the 2010 race schedule, visit www.viperdays.com

Body style offerings remain unchanged with the availability of Roadster and Coupe models along with the ACR (American Club Racer) package. Approximately 500 vehicles will be built for the 2010 model year.

With the introduction of two new exterior colors – Toxic Orange Pearl Coat and Bright Silver Metallic Clear Coat – Dodge Viper SRT10 is now available in 12 different colors - the most regularly available choices in one model year. And with six stripe options in the new wider configuration, five different interior color combinations, four different wheel choices and three available interior bezels; the 2010 Viper SRT10 will be available in more than 7,600 combinations – the most for any one model year – significantly adding to the exclusivity of each car like never before.

2010 Dodge Viper SRT10 Roadster in Toxic Orange Pearl Coat with black dual racing stripes. (Image: Dodge)

New across the Viper lineup is a shorter fifth gear ratio (changing from 0.74 to 0.80) for improved high-speed acceleration and higher straightaway speeds. Acceleration from 0-200 mph has improved by 14 seconds. This improvement is a direct result of the Chrysler Group LLC Street and Racing Technology team’s experience at the 12.9-mile Nürburgring Nordschleife circuit in Germany where during the lap-record run in 2008, it was found that a revised gear ratio would have resulted in higher top gear acceleration and a quicker lap time.

The Viper SRT10 channels its power through a ZF Sachs twin-disc clutch that reduces rotating inertia by 18 percent, reduces clutch-pedal effort and improves engagement feel. Transferring power to the rear wheels is a heavy-duty six-speed manual transmission.

Stopping power is another carefully developed part of the Viper SRT10 equation, with 14-inch brake rotors gripped by Brembo 44/40 dual-opposing piston calipers in the front and Brembo 42/38 dual-opposing calipers in the rear. This system results in world-class braking performance of 60-0 mph in less than 100 feet.

Interior color options for 2010 include: standard black, two-tone black and red with red accent stitching, two-tone black and blue with blue accent stitching, two-tone black and medium slate grey with medium slate grey accent stitching and the two-tone black and natural tan with premium tan Nappa leather seats, tan center console, lower instrument panel and door panels introduced for the 2009 model year. On the Roadster model, the black and tan package includes a matching tan cloth convertible top.

Viper SRT10 ACR

The Dodge Viper SRT10 ACR receives a new short-throw shifter in 2010 for enhanced driver experience and better performance. The rear wing profile and end plates are redesigned to further optimize the vehicle aerodynamics and improve rear yaw downforce. These changes combined with the new fifth gear ratio result in an increased top speed of 4 mph (to 184 mph for the ACR model).

The enhanced four-wheel independent suspension features high-performance aluminum control arms and knuckles, KW suspension with two-way adjustable competition coil-over shock absorbers with remote reservoirs.

The aerodynamic package features a carbon fiber “fanged” splitter in front and adjustable carbon-fiber wing with seven-position stanchions that allow up to an amazing 1,000 lbs. of downforce at 150 mph. Lightweight wheels, two-piece slotted StopTech brake rotors and Michelin PS Cup tires round out the Dodge Viper ACR package.

New Special, Limited-edition Models

Numerous special, limited-edition models are planned for the 2010 model year, including the Dodge Viper ACR 1:33 Edition, which will pay tribute to the new production car lap record set on Nov. 24 at Laguna Seca raceway. The unique two-tone Black Clear Coat/Red Clear Coat exterior color scheme on this model is the opposite form of the original Viper ACR. Interior highlights include piano black console bezels with red gauge highlights complemented with red accent stitching in the seats. Only 33 cars will be produced as 1:33 Edition Viper ACR models.

The 2010 Vooodoo-edition Viper ACR will feature an all Black Clear Coat exterior with a Graphite Driver’s Stripe outlined in red. Only 10 cars will be produced with the unique striping on both the exterior, as well as on the steering wheel.

Additional special edition models will be announced closer to their individual introductions. Pricing on the 2010 Dodge Viper lineup also will be announced at a later date.

Chris Winkler, an SRT vehicle dynamics engineer piloted a black and red 2010 Dodge Viper SRT10 ACR (American Club Racer) to a lap record of 1:33.915 as recorded by Motech in-vehicle data recorder (1:33.944 - as unofficially recorded by trackside clock) around the 2.238-mile, 11-turn course, shattering the previous lap record by more than 1.1 seconds.

A street-legal 2010 Dodge Viper SRT10 ACR driven by Chris Winkler, SRT vehicle dynamics engineer, set a new lap record of 1:33.915 at the Laguna Seca raceway in Monterey, Calif., shattering the previous lap record by more than 1.1 seconds. (Image: Chrysler group)

“It was definitely exciting but a somewhat uneventful lap overall from behind the steering wheel,” said Winkler, who is still learning the intricate details of Laguna Seca raceway, having spent only one other session on the course. “The Dodge Viper ACR has amazing power and handles like a dream, so following my first practice here last month, I came away pretty confident that we’d be able to set a new record.”

In 2008, professional road racer Randy Pobst, drove a 2008 Dodge Viper ACR to a one-lap, production car record of 1:35.117 at Laguna Seca raceway while working with Motor Trend. That record stood until August 6, 2009 when the most recent record of 1:35.075 was established by a one-off exotic prototype.

Ralph Gilles, President and CEO, Dodge Brand and Senior Vice President, Product Design Office, Chrysler Group LLC, was impressed with the Viper’s performance. “I’ve been closely tied to this car my entire career and even after owning one myself for some time, I’m still amazed with what the Dodge Viper can do on and off the race track,” Gilles said. “After our record-setting lap at the Nürburgring circuit, we’re excited to set a second performance benchmark record at another world-famous road course.”

The Dodge Viper is going into the final year of production for the current-generation model. Approximately 500 Vipers will be produced in 2010.

“We’re going to keep Dodge’s performance icon alive and well by not only producing some of the most special Vipers ever built, but we’re also investigating what the next-generation Viper is going to be,” added Gilles. “When we have partners across the ocean who are known as the best sports carmakers in the world, the future opportunities are huge.”

2010 Dodge Viper SRT10 ACR

The Dodge Viper ACR remains the ultimate purpose-built, street-legal track car since its introduction in 2008. New for the 2010 model year is a shorter fifth gear ratio (changing from 0.74 to 0.80) for improved high-speed acceleration and higher straightaway speeds. This improvement is a direct result of SRT’s experience at the 12.9-mile Nürburgring Nordschleife circuit in Germany where during the lap-record run in 2008, it was found that a revised gear ratio would have resulted in a higher speed capability and potentially a shorter elapsed time.

The Dodge Viper ACR also receives a new short-throw shifter in 2010 for enhanced driver experience and better performance. The rear wing profile and end plates are redesigned to further optimize the vehicle aerodynamics and improve rear yaw downforce. These changes result in an increase in top speed of 4 mph (to 184 mph).

Powered by the venerable 8.4-liter, V-10 engine with 600 horsepower and 560 lb.-ft. of torque, the Dodge Viper ACR continues to offer extreme performance, including 0-60 mph acceleration in less than 4 seconds, quarter-mile time in the mid 11-second range and 0-100-0 mph in 11 seconds flat.

The Dodge Viper ACR with optional Hard Core Package is more than 80 lbs. lighter than the production SRT10 and offers race-ready hardware and competition tuning for optimal on-track performance.

The four-wheel independent suspension features high-performance aluminum control arms and knuckles, KW suspension with two-way adjustable competition coil-over shock absorbers with remote reservoirs.

The aerodynamic package features a carbon fiber “fanged” splitter in front and adjustable carbon-fiber wing with seven-position stanchions that allow up to an amazing 1,000 lbs. of downforce at 150 mph. Lightweight wheels, two-piece slotted StopTech brake rotors and Michelin PS Cup tires round out the Dodge Viper ACR package.

The 2010 Dodge Viper SRT10 ACR will make its worldwide auto show debut on Dec. 2, 2009 at the Los Angeles Auto Show.

The 2010 NHRA Pro Stock Mopar Dodge Avenger of Team Mopar driver Allen Johnson, on exhibit in the Mopar display at the 2009 Specialty Equipment Market Association (SEMA) Show in Las Vegas, Nov. 3-6. (Image: Chrysler)

The new Pro Stock Mopar Dodge Avenger has been officially approved for competition by the NHRA. The Dodge Avenger is targeted for its competition debut at the 50th Annual Kragen O’Reilly NHRA Winternationals in Pomona, Calif., Feb. 11 -14, 2010. The Mopar Dodge Avenger replaces the previous Dodge Stratus R/T body, which had been in use by Mopar HEMI-powered NHRA Pro Stock competitors since the midpoint of the 2003 season.

The new Pro Stock Mopar Dodge Avenger was developed in-house at Chrysler Group LLC. The project utilized Chrysler Group LLC tools and resources also employed to build the production Dodge Avenger, creating a connection between the street and the quarter-mile.

“The introduction of the new NHRA Pro Stock Dodge Avenger will invigorate our Mopar-powered Pro Stock racers,” said Jim Sassorossi, Director Mopar Global Parts Sales and Marketing, Chrysler Group LLC. “The production Dodge Avenger is a perfect template for the drag strip. The Dodge Avenger’s bold styling and aggressive looks communicate the performance capability of the Dodge brand’s mid-size sedan. “

The greatest challenge to the Dodge Motorsports Engineering team tasked with the project was maintaining maximum identity of the Dodge Avenger in the new body without forsaking performance on the drag strip.

“Our team worked within NHRA’s rules to balance aerodynamic performance goals and maximize Dodge Avenger identity,” said Joe Vitous, SRT & Motorsports Aero-Thermal Manager. “The new Mopar Dodge Avenger meets or exceeds the aero goals we established.”

Mopar-powered NHRA Pro Stock drivers, including Team Mopar driver Allen Johnson, worked closely with the Dodge Motorsports Engineering team to ensure the new Pro Stock Dodge Avenger was large enough to accommodate all safety features, such as the roll cage and quick ingress and egress in case of an emergency. The size of the front door of the Avenger was adjusted to maximize driver safety.

“I’m very excited to race the new Mopar Dodge Avenger,” Johnson commented. “We’ve been racing the Stratus since mid-2003. Just having a change is an upgrade. We feel we’ve been at a disadvantage with some of our competitors who have been racing in newer bodies for the last few years. I was fitted for the new body in late September. NHRA was there, and we spent a lot of time going over the templates. That was exciting. I’m glad we’re going ahead full bore.”